Welcome!

I’m J.P. McShane, Director of Retail Media at L’Oréal and a digital marketer based in the New York City metropolitan area. With over 10 years of experience specializing in Amazon.com and retail media, I lead cross-functional teams across search, display, seller, and vendor accounts. By combining data-driven insights with creative strategy, I capitalize on real-time algorithm trends and emerging technologies to drive sales growth and build lasting brands. Prior to L’Oréal, I held roles at digital marketing agencies, served in-house for a major musical instruments and consumer electronics distributor, worked as a freelance consultant, and was the GM of an award-winning classical music record label that worked with the London Philharmonic Orchestra.

E-commerce is a constantly evolving field, and I thrive on leveraging analytics and innovation to stay ahead. Outside of work, I enjoy spending time with my family, traveling, fitness and the outdoors, and playing classical guitar.

Thank you for visiting my site. I appreciate your interest and would love to stay connected—feel free to send me a message or reach out on social media. I look forward to connecting with you!